UP-GRADE Business Consulting
PARTNERTRIPGATE
FREN
1st edition · Dubai, United Arab Emirates

Business Transformation & Performance Summit

Accelerating growth and profitability in an uncertain economic environment.

14 – 18 December 20265-day / 4-night stay
15 December 2026Conference day
Tuesday 15 December 2026

Conference programme

One day to understand the changes under way, protect your profitability and turn your strategy into results.

  1. Welcome and registration

    Participant welcome, badges, welcome coffee and first introductions.

  2. Official opening

    Welcome address, presentation of the Summit, the day’s objectives, the speakers and key themes.

  3. Keynote IThe new business reality

    The economic, technological and organisational shifts reshaping markets, business models and competitive advantage.

  4. Networking coffee break

    Time dedicated to exchanges between executives, decision-makers and speakers.

  5. Keynote IIGrowth and profitability

    Sustaining growth, protecting margins, finding new opportunities and adapting strategy in an uncertain environment.

  6. PanelTransform, adapt or fall behind?

    Moderated debate on transformation, AI, leadership, skills, resilience and performance.

  7. Business lunch and networking

    A lunch designed to encourage cross-sector exchanges and collaboration.

  8. MasterclassFrom strategy to execution

    Practical methods to turn vision into priorities, actions, KPIs and measurable results.

  9. Business networking session

    Targeted introductions, contact exchange and identifying partnership opportunities.

  10. Keynote IIIThe high-performing organisation of tomorrow

    Leadership, agility, innovation, talent and a performance culture for organisations that must keep adapting.

  11. Discussion and Q&A

    Questions to the speakers, lessons learned and practical recommendations.

  12. Closing and certificate ceremony

    Key takeaways, certificate ceremony and official Summit photo.

Programme subject to final confirmation of speakers and venue.

14 – 18 December 2026

Your stay, day by day

From airport welcome to departure, everything is arranged for you.

1Mon. 14 Dec.

Arrival in Dubai

  • Personal welcome at the airport
  • Private transfer to the hotel
  • Check-in to a single room
  • Free time
2Tue. 15 Dec.

International conference

  • Transfer to the conference venue
  • Keynotes, panel and masterclass
  • Lunch and networking
  • Certificate ceremony
3Wed. 16 Dec.

Networking dinner

  • Free day or B2B meetings
  • Exclusive business dinner with executives, entrepreneurs and speakers
4Thu. 17 Dec.

A day in Dubai

  • Business meetings, shopping or exploring the city
5Fri. 18 Dec.

Departure

  • Breakfast and check-out
  • Transfer to the airport according to your flight
All-inclusive package

One package, everything included

You focus on the content and the people. We handle the logistics.

2 500 €
per participant

5-day / 4-night stay. 100% payment in advance to confirm registration. Flights not included.

Book my place
  • 4-star hotelSingle room, breakfast included
  • Conference + certificateFull-day access on 15 December
  • Lunch and coffee breaksDuring the conference day
  • Business networking dinnerWith executives, entrepreneurs and speakers
  • TransfersAirport – hotel and as per the programme
  • On-site supportA dedicated team throughout your stay
Registration

Book your place

Fill in the registration form

Contact us by WhatsApp or email to receive the registration form.

  1. Contact us

    By WhatsApp or email, stating your name, position and company.

  2. Fill in the form

    We send you the registration form and the full programme.

  3. Confirm your place

    Registration is confirmed once 100% of the package is paid in advance.

WhatsApp / Phone
+212 661 05 46 15
Email
contact@ubc.ma